FUBU

FUBU is a Black-owned hip-hop apparel brand created by four friends from Hollis, Queens, in 1992. The name stands for ”For Us By Us,” encapsulating the brand’s mission of creating designs for Black customers. The brand specializes in streetwear that combines both contemporary and classic streetwear fashion. Eleganza 2022 will feature several of FUBU's hoodies and joggers, including the “On the Low Joggers” and the “Equality Hoodie.”